It is projected that food demand will more than double by 2050 due to climate changes. Food security in Pakistan is particularly reliant on its ability to produce wheat and rice, however, an invasive species of weed, the “Famine Weed” (Parthenium hysterophorus), has been identified as a critical threat to agriculture and human prosperity in Pakistan.
Small scale vegetable farmers in Pakistan encounter a number of issues that compromise their sustainable livelihoods; particularly for women and youth. Through the project, an alliance of selected organisations is aiming to improve the livelihoods of rural communities in Sindh and Punjab through strengthening selected horticultural value chains, and promoting sustainable production and marketing opportunities.
The global cost of invasive species is estimated at US$1.4 trillion per year – close to 5% of global gross domestic product. Invasives disproportionately affect vulnerable communities in poor rural areas, especially in developing countries which depend on natural resources, healthy ecosystems, trade and tourism for their livelihoods.
Cotton is Pakistan’s largest industrial sector. In total though, the industry is losing around 10-15% through poor traditional practices. Using the Better Cotton Standard System, we are encouraging farmers to implement Better Cotton production principles and criteria, Good Agricultural Practices (GAP) by providing participatory training to 22,024 small, medium and large-sized farmers and their 38,000 farm workers in ‘Learning Groups’ and medium farmer’s fields.