About

I have been working in the research and development sector since 2011 and have considerable experience in research-based development interventions.

Currently, I am working as Development Communications Lead for CABI (Central & West Asia office), Pakistan and Project Manager of the Netherlands Enterprise Agency funded ‘Capacity building of potato growers’ project. I am involved in developing, delivering and reporting on mass communications campaigns designed to change agricultural behaviour by sharing knowledge, encouraging discussion and helping communities identify their own priorities to enhance agricultural business.

I am also involved in CABI’s Plantwise programme, Strengthening Vegetable Value Chains, Aflatoxin Control and Invasive Species projects in Pakistan and other Asian countries. In addition to this role, I am also responsible for corporate marketing and communications activities in CABI’s Pakistan centre.

My areas of expertise includes programme management and coordination, institutional capacity building, climate change, gender mainstreaming, rural livelihoods and development communications. I am fully acquainted with all aspects of programming (needs assessment, programme design, strategy development, research, and monitoring, evaluation and learning) with special expertise in Social and Behaviour Change Communication (SBCC).